If it weren’t for the flash of a camera taken from a smartphone, Taylor Treadwell’s parents would most likely not have detected the young boy’s eye cancer in time to save his life.
Luckily, they were able to spot an odd glow in Taylor’s eye that looked like more than just a flaw in the photography. The simple smartphone test can EASILY spot any signs of eye cancer!
PARENTS can now detect the early signs of eye cancer in children and potentially save their lives by simply taking their photo with a smartphone or camera.
When they got Taylor to the hospital, it was discovered that he had one large tumor in his right eye and three smaller tumors in his left from retinoblastoma.
Childhood Eye Cancer Trust (CHECT) has launched a new campaign to show that flash photography is one of the easiest ways to spot the early stages of retinoblastoma, an aggressive, deadly eye cancer affecting predominantly young children.
When a child with eye cancer has their photo taken with a smartphone or camera using a flash, a white pupil can appear in the child’s eye in the image, caused by a tumour which reflects back a white pupil. The cancer, which develops in the retinal cells, is fast growing and detection can save the child’s life and possibly prevent removal of the eye.
People have been invited to take a picture of the poster on their smartphones. The pupil of the child’s eye will appear bright white in the photo, in contrast to the seemingly healthy-looking eye in the poster.
The campaign aims to show parents they can help spot the warning signs by simply taking a picture on their smartphone.
A new poster campaign from CHECT uses an innovative reflective ink showing a close up shot of the eye of a real retinoblastoma survivor aged between 2 and 5 years old.
Matt Batten, Chief Creative Officer, Wunderman UK, said:
As a parent, doctor or carer of kids, it’s very impactful to think that you just looked into the eye of a real child who survived this terrible cancer. And you were able to have a first-hand experience of what to look for in your own loved ones, or those in your care.”
As for Taylor, thankfully, after 4 months of chemotherapy, Taylor’s cancer was in remission. However, the cancer unfortunately did irreparable damage to his right eye.
credits to mirror