Reports found that the Coca-Cola Company has been paying health experts to recommend drinking the soda as a healthy treat.
Several nutritionists and fitness experts suggested that sipping on a mini can of Coke could be part of a healthy diet during American Heart Month in February, but the Associated Press reported Monday that Coca-Cola is working with health experts in an attempt to promote its sugary beverage – one that’s otherwise being criticized for contributing to America’s obesity problem.
The company would not disclose how much it paid to those who plugged its product, but it dismissed the behavior as something all major brands do. For instance, Kellogg’s, they put money behind studies that highlight the healthy nature of their products, while others like Pepsi Co also pay dietitians to recommend Frito-Lay and Tostito chips.
We have a network of dietitians we work with. Every big brand works with bloggers or has paid talent,” says Ben Sheidler, a Coca-Cola spokesman, told the Associated Press.
Coke may be very much willing to invest in its healthy re-branding.
On the other hand, according to Beverage Digest, cola sales went down in America by approximately 20% over the last 16 years may be due to the fact that people are beginning to be more mindful about what they are eating, especially with their sugary drinks. All of the drink’s calories come from high fructose corn syrup, and its high sugar content has some questioning whether even consuming it as a snack is advisable.
Still, for their recent campaign, Coke had health experts focus on the theme of “Heart Health & Black History Month.”
Many of the of the posts, refer to drinking the smaller versions of Coke products to keep it healthy and suggest “portion-controlled versions of your favorites, like Coca-Cola mini cans, packs of almonds or pre-portioned desserts for a meal.”
Well, well, well… that’s a shady tactic they got!